In the 1990's, the United Steelworkers (USW) decided to change history in the way they approached organizing in culturally diverse workforces. One example of how difficult it was to organize these areas was the UAW's push to organize Mexican Industries, a large auto supplier in the Detroit metropolitan area. In the 90's, the UAW fought two unsuccessful campaigns in which the employees ultimately chose to maintain their union-free privileges and sent the UAW packing after wasting large amounts of money in their failed organizing attempts. As an International Director of Organizing, Ricardo Torres developed a detailed plan for the USW to accomplish the goal of infiltrating culturally diverse areas. To do this, the USW gambled on a strategy that the UAW failed to use, and organized a large number of culturally diverse workers who felt discontent with the unions. It was a successful new strategy that unions continue to use to this day.